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SAN DIEGO, CA, Jun 27, 2011 (MARKETWIRE via COMTEX) –
San West, Inc.

/quotes/zigman/570484 SNWT
-3.61%

, an emerging leader in the motor
sports industry, and e-commerce partner
www.CountyImports.com are
excited to announce major improvements to their online business
segment including increased sales and profitability.

Un-audited e-commerce sales for the first three weeks of June 2011
are up approximately 10% over the corresponding period of 2010 and
management expects this trend to continue throughout the remainder of
the month. On a year-to-date basis, the average purchase order has
grown by approximately 9%, from $1,627 in 2011 versus $1,487 in 2010.

Meanwhile, San West’s aggressive long-term online marketing strategy
continues to bear fruit and has saved the company approximately
$27,500 in paid advertising costs thus far in 2011, a figure that
management feels can optimistically reach $54,590 by the end of the
year. Year-to-date paid advertising costs have decreased
approximately 37%, from $74,610.83 in 2010 to $47,120.54 in 2011. The
company is also paying approximately 35% less in per unit paid
conversion costs thus far in 2011 or $50.55 versus $76 in 2010.

The key driving force behind these improved business trends has been
the continued growth of the website’s (
www.CountyImports.com ) online
traffic ranking. According to web analytic company Alexa, the
website’s U.S. traffic ranking has improved nearly 41% on a
year-to-date basis as of 6/24/10.

Management notes a significant correlation between its improved
online traffic ranking and lower advertising costs in 2011. The
company also believes that its ability to attract and a greater
amount of natural online traffic could enable
www.CountyImports.com
to achieve current levels of online sales with zero paid advertising
costs, which would save nearly $100,000 in annual costs, if a U.S.
traffic ranking of roughly 35,000 is obtained. As of 6/26/11, the
website’s U.S. Alexa ranking was 71,825.

“Our innovative and aggressive online marketing strategy continues to
facilitate our ability to generate a rising flow of natural — or
unpaid — website traffic and drive significant improvements in our
e-commerce business segment. Overall, our online segment has been
more profitable in 2011 than in 2010, a development that is opening
up new opportunities for future expansion and providing

www.CountyImports.com with a unique competitive advantage,” commented
San West, Inc. CEO Frank Drechsler.

Mr. Drechsler added, “Lower advertising costs are enabling us to
provide the highest quality, in-demand products to consumers at the
best price points. I believe that this ability, coupled with our
world-class sales/service capabilities position our company at the
forefront of the motor-sports industry. 2011 is shaping up to be a
great year for San West and I look forward to keeping the public
apprised of substantial corporate developments as they arise.”

About San West, Inc.
San West is an emerging leader in the off-road
vehicle (ORV) industry and operator of the industry leading ORV
portal,
www.CountyImports.com . The Company’s web properties have
emerged as the established home for all facets of the ORV industry,
including off-road buggies, scooters, ATVs, parts and accessories.
San West’s retail store locations in Southern California specialize
in the design, manufacture, sales and repairs of off-road buggies.
Additionally, the retail and online stores provide aftermarket
performance products and accessories for off-road buggies and other
ORVs. Buggy repair services are sold and fulfilled at the Santee,
California retail location. For further information about San West,
Inc. visit
www.CountyImports.com ,
www.BuggyNation.com ,

www.youtube.com/user/CountyImportsdotCom , and
www.SanWestInc.com .

Forward-Looking Statements
This release contains forward-looking
statements, including, without limitation, statements concerning our
business and possible or assumed future results of operations. Our
actual results could differ materially from those anticipated in the
forward-looking statements for many reasons including: our ability to
continue as a going concern, adverse economic changes affecting
markets we serve; competition in our markets and industry segments;
our timing and the profitability of entering new markets; greater
than expected costs, customer acceptance of our products or
difficulties related to our integration of the businesses we may
acquire; and other risks and uncertainties as may be detailed from
time to time in our public announcements and SEC filings. Although we
believe the expectations reflected in the forward-looking statements
are reasonable, they relate only to events as of the date on which
the statements are made, and our future results, levels of activity,
performance or achievements may not meet these expectations. We do
not intend to update any of the forward-looking statements after the
date of this document to conform these statements to actual results
or to changes in our expectations, except as required by law. There
is no assurance that a definitive agreement will be completed.

CONTACT:
Vlad Cood
Director of Communications
vlad@sanwestinc.com

SOURCE: San West, Inc.

mailto:vlad@sanwestinc.com

Copyright 2011 Marketwire, Inc., All rights reserved.

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June 28, 2011 3:46p

Posted in: Commerce by Admin / Tags: Commerce